On the occasion of World Diabetes Day which was on November 14, 2016, Paras Hospitals Gurgaon launched a social media campaign to spread awareness among people on Risks, Causes and Treatment of Diabetes. Various social media influencers trended the hashtag – #DiabetesSeyAzadi. Doctors of Paras Hospitals Gurgaon shared their advice through informative videos. The campaign also included selfies with boards that highlighted the support for the campaign. The campaign gathered more than 4,000 tweets & retweets, 1Million reach and 2Million impressions on Twitter , 50,000 reach on Facebook posts and 20,000 views on 10 YouTube videos. Through this activity Paras has achieved the target of reaching 10K followers on Twitter.
