Paras Hospitals, Gurgaon was awarded the Best Healthcare Campaign Award by Six Sigma Healthcare at the World Entrepreneurship Summit 2015. The campaign was an initiative by Paras Hospitals, Gurgaon during the World Breast Feeding Week to make our public places breast feeding friendly. To promote the agenda the hospital doctors – Gynecologists, Obstetricians, Pediatrician and Neonatologists came together to create a platform to share their views and the importance of breast feeding.
A press conference was organized and a pledge note was sent to the Haryana Govt to urge them to make breast feeding places in the public areas. The conference was also attended by new mothers who on an everyday basis feel the need of breast feeding rooms in malls, cinema halls, restaurants, etc. They shared their experiences when they were forced to feed their neonates in restrooms or parking lots.
The campaign was based on a social issue and was also supported by women centric NGO’s- Shashkt Nari Parishad and Gurgaon Moms. With the support of new mothers and social organizations more than 5000 petitions were signed.
According to Dr Dharminder Nagar, Managing Director, Paras Healthcare, “ This was a unique initiative that came up post doctors, new mothers and hospital administrators exchanged notes with each other. Gurgaon is considered as a fast paced township with the state of the art infrastructure. However our civil engineers are yet to acknowledge the needs of breast feeding mothers. We as doctors always recommended exclusive breastfeeding for at least 6 months however deficient infrastructure is the reason new borns are fed bottled milk. To make such initiatives a reality , we need the combined effort of the civic, social and governmental organizations to lay down rules so that every public building and office that is being made, is breast feeding friendly.”
The initiative was supported by Dr Amitava Sengupta-Director Mother & Child Care, Neonatology & Pediatrics, Dr Manish Mannan-HOD Pediatrics & Neonatology, Dr Nupur Gupta– Consultant & Unit Head Gynecology, Dr Aruna Kalra– Sr Consultant Obstetrics & Gynecology, Dr Pooja Mehta– Consultant Obstetric & Gynecologist, Dr Jyoti Kapoor Madan-Consultant Psychiatry and Dr. Seema Rekha– Consultant Mental and Emotional Health.